Since 1951, Plantarom has been a cornerstone in the wholesale aromatic plant market, bringing the richness of nature to its clients with an unwavering commitment to quality. Today, on the eve of its 75th anniversary, the company is embarking on an ambitious rebranding process that revitalizes its identity, bridging its legacy with the demands of an ever-evolving world. This rebranding presents an opportunity to modernize Plantarom SL’s image, professionalize its offering, and unify its market presence—all while preparing to celebrate seven and a half decades of history. The design of the new visual and conceptual identity aims to encapsulate the pillars of quality, authenticity, and experience that have defined Plantarom SL, translating them into a contemporary language that resonates with today’s audiences. This approach not only updates the brand but also strengthens its commitment to leadership in the sector.